The Macintosh LC III is the (not surprisingly) third version of the LC computer introduced in October 1990. The LC was part of a trio of low-cost Macintosh computers intended to challenge the growing dominance of PCs and also stand up against the Commodore Amiga and Atari ST. The low-cost […]
In January 1984, Steve Jobs triumphantly unveiled Macintosh. An “insanely great” computer for the rest of us. And while the original Macintosh was amazing, it also struggled to complete basic tasks. Limited to 128K of RAM and a single 400K floppy drive, the computer was a contradiction, with state-of-the-art software […]
Steve Jobs was forced out of Apple in 1985. In a now-famous boardroom brawl, Jobs was outmaneuvered by his chosen CEO, John Sculley. Directing the Macintosh team had been Jobs’ most meaningful accomplishment to date, but Jobs and the team were exhausted by the rush to launch the Mac in […]
During the mid-1990s, Apple’s products were largely derivative and uninspired. John Sculley ended his ten-years as CEO in 1993, and Michael Spindler did considerable damage during his two-and-half-year run. Profits were crashing, and by 1995, Apple had reached its revenue peak. Not surprisingly, the introduction of Windows 95 magnified the […]
Apple’s Macintosh computer changed the trajectory of technology. The hobbyist systems of the late ‘70s had grown into the gaming and productivity platforms of the early ‘80s. IBM focused the industry when it debuted its PC in 1981, but Apple was hoping to upend the definition of the personal computer […]
The original Macintosh design is timeless, but by the end of the 1980s, Apple decided it was time to break the Mac out of its cute beige all-in-one enclosure and expand into a series of “snow white” cases with separate CRTs. The Macintosh II was bold for a Mac but […]
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