During the mid-1990s, Apple’s products were largely derivative and uninspired. John Sculley ended his ten years as CEO in 1993, and Michael Spindler did considerable damage during his two-and-half-year run. Profits were crashing, and by 1995, Apple had reached its revenue peak. Not surprisingly, the introduction of Windows 95 magnified the company’s problems. Apple was desperate for new ideas. Gil Amelio stumbled but did his best to save the company when he stepped in as CEO in 1996. One of his first actions was to authorize the development of a new low-end computer. But it took the historic return of Steve Jobs in 1997 to turn this project into a seminal success. I was transitioning out of my early IT…
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