RAM – Retro Viator

Steve Jobs was forced out of Apple in 1985. In a now-famous boardroom brawl, Jobs was outmaneuvered by his chosen CEO, John Sculley. Directing the Macintosh team had been Jobs’ most meaningful accomplishment to date, but Jobs and the team were exhausted by the rush to launch the Mac in 1984. Exhaustion, coupled with Apple’s management confusion, led most of the original team to leave Apple to pursue other interests. John Sculley knew the Apple II line was far from state-of-the-art and would not sustain the company much longer. He also recognized the genius of Macintosh. Though he resisted lowering its price (solidifying its reputation as an impressive but expensive computer), he did support enhancing the Macintosh to ensure its…

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Apple’s Macintosh computer changed the trajectory of technology. The hobbyist systems of the late ‘70s had grown into the gaming and productivity platforms of the early ‘80s. IBM focused the industry when it debuted its PC in 1981, but Apple hoped to upend the definition of the personal computer with the Macintosh. I used an original Macintosh at my first job. In 1988, I was a teenager working for a boutique furniture store. The Mac was a cool but limited computer housed in a small office shed behind the store. While the owner had a newer Macintosh Plus at home, I used the original Macintosh to make product labels and price lists with the connected ImageWriter II printer. Many websites,…

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Apple Macintosh SE SuperDrive

Apple Macintosh (128K)